| 浙江永康五峰书院景区旅游策划 |
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| 引用本文： | 杨林.浙江永康五峰书院景区旅游策划[J].金华职业技术学院学报,2009,9(5):50-53. |
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| 作者姓名： | 杨林 |
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| 作者单位： | 金华职业技术学院,浙江金华321007 |
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| 摘 要： | 浙江五峰书院是我国知名书院，在当前国学、浙学研究背景下，具有很大市场开发潜力。书院应以“千年书院，浙东事功文化圣城”为基本主题，以“以书院传统为尊，以浙东学术为韵，以人为本，以游为上”为策划理念，遵循“重点驱动，热点带动，新品促动、整体联动”的总体思路来开发。
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| 关 键 词： | 五峰书院 旅游策划 项目定位 功能分区 |
Tourism Planning on Wufeng College |
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| YANG Lin.Tourism Planning on Wufeng College[J].Journal of Jinhua College of Profession and Technology,2009,9(5):50-53. |
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| Authors: | YANG Lin |
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| Institution: | YANG Lin (Jinhua College of Vocation and Technology,Jinhua 321007, China) |
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| Abstract: | Against the current background of studing Sinology and ZheXue, Zhejiang Wufeng College as a well-known college in China has a great potential market for development. The basic theme of developing Wufeng College should be ＂the Millennium College, the holy city of Eastern Zhejiang culture＂. The planning philosophy should be ＂based on respecting traditional College, rhyme with eastern Zhejiang academy, people oriented, travel first＂. The general idea is ＂key point driving, hot point leading, new products motivating, overall linking.＂ |
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| Keywords: | Wufeng College tourism planning the project location function zoning |
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