新时期广告人角色意识的构建

每一个人都承担着一定的社会角色,良好的角色意识是角色行为有效的前提。随着经济的发展,广告理念的更新,广告人的角色也发生了变化。广告人应当培养并具备与之相适应的角色意识,其内容主要包括广告受众的模拟意识和广告主的经营模拟意识。

Construction of Advertitiser''''s Role Consciousness in New Time

In our society, everybody plays his social role. The well-established-role-consciousness of a person is the premise of the utility of the behavior. With the economic booming and the society developing, the role of advertiser has a great change, which followed in the wake of the renew of advertising notion. It is imperative that advertiser should cultivate and be equipped with role consciousness to which he is adapted. Such consciousness mainly consist of willing to serve as far as the advertiser is concerned, mocking, in terms of the audience and operating imitation, for the part of the account.