| 非服务型企业的服务特点及服务整合的基本原则 |
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| 引用本文： | 冯锋,刘斌.非服务型企业的服务特点及服务整合的基本原则[J].软科学,2003,17(6):37-39. |
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| 作者姓名： | 冯锋 刘斌 |
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| 作者单位： | 1. 中国科学技术大学,科技传播与科技政策系,安徽,合肥,230026
2. 中国科学技术大学,商学院,安徽,合肥,230026 |
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| 摘 要： | 非服务型企业竞争优势的获得已不再是产品质量本身所能涵盖的,决定其竞争力的因素已较大程度上转向了服务层面的竞争。在揭示非服务型企业的服务特点和前提下,通过整合服务的途径来提升其服务的品质和竞争力,是本文探讨的主要内容。
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| 关 键 词： | 非服务型企业 整合服务 原则 |
| 文章编号： | 1001-8409(2003)06-0037-03 |
Service Characteristics of Non-service Enterprise and the Principle of Service Integration |
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| FENG FENG,LIU BIN.Service Characteristics of Non-service Enterprise and the Principle of Service Integration[J].Soft Science,2003,17(6):37-39. |
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| Authors: | FENG FENG LIU BIN |
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| Institution: | FENG FENG1,LIU BIN2 |
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| Abstract: | Since the acquirement of competitive advantages in non-service enterpr ises has not depended on the quality of product itself, the factors determining competitiveness have turned to the service competition to a much greater extent. On the premise of revealing the service characteristics of non-service enterpri ses, to improve service quality and competition abilities through integrating se rvice is the main content of this paper. |
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| Keywords: | non-service enterprises integrating service principle |
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