| 顾客价值的确定和交付流程研究 |
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| 引用本文： | 王春霞,张明立,钱国明.顾客价值的确定和交付流程研究[J].中国软科学,2006(1):138-144. |
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| 作者姓名： | 王春霞 张明立 钱国明 |
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| 作者单位： | 哈尔滨工业大学,管理学院,黑龙江,哈尔滨,150001 |
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| 摘 要： | 顾客价值的确定（CVD）和交付是顾客价值活动中最为核心和重要的内容。本文在对现有顾客价值确定方法进行评价和分析的基础上，提出了一种确定顾客价值五步流程，这一流程既能够体现顾客价值的理性价值与感性价值的融合，同时，叉能体现顾客价值的静态价值和相对动态价值的融合。此外，本文还构建了基于CVD顾客价值综合分析矩阵，并设计了顾客价值交付循环模式。
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| 关 键 词： | 顾客价值 顾客价值确定 分析矩阵 价值交付 |
| 文章编号： | 1002-9753(2006)01-0138-07 |
| 收稿时间： | 2005-10-10 |
| 修稿时间： | 2006-01-08 |
Study on Customer Value Determination and Customer Value Delivery |
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| WANG Chun-xi,ZHANG Ming-li,QIAN Guo-ming.Study on Customer Value Determination and Customer Value Delivery[J].China Soft Science,2006(1):138-144. |
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| Authors: | WANG Chun-xi ZHANG Ming-li QIAN Guo-ming |
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| Institution: | School of Management, Harbin Institute of Technology, Harbin150001, China |
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| Abstract: | Customer value determination(CVD) and customer value delivery are quite critical among all customer activities.This Paper reviews the advantages and disadvantages of the current customer value determination evaluation methods.Then,it presents a five-step CVD process involves both the rational and sensitive value and the static and relative dynamic characters of customer value,which followed by building a comprehensive analysis matrix of customer value based on CVD.Lastly,it designs a customer value delivery circle. |
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| Keywords: | customer value CVD analysis matrix value delivery |
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