Using emoticons to encourage students to recycle |
| |
Authors: | Matthew D Meng Remi Trudel |
| |
Institution: | Boston University, Boston, Massachusetts, USA |
| |
Abstract: | Uncovering inexpensive, simple techniques to encourage students to act in a pro-environmental manner is of critical importance. Through a four-week field study at a large, environmentally focused elementary school, it was found that placing negatively valenced emoticons (i.e., red frowny faces) on trash cans increased the proportion of recycled material from 22% to 44%. Subsequently, through a controlled laboratory study at a recognized “green” university, it was found that the negatively valenced emoticon increased the percentage of students who recycled their provided paper from 46% to 62%. Therefore, using emoticons as a complement to existing environmental education may be an easily implementable technique to positively change the recycling behavior of both older and younger students. |
| |
Keywords: | recycling behavior change intervention field study experimental |
|
|