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论网络时代报业化解危机之道
引用本文:叶小力.论网络时代报业化解危机之道[J].广播电视大学学报,2010(4):69-72,98.
作者姓名:叶小力
作者单位:新华日报报业集团,江苏南京210092
摘    要:互联网给传统报业带来了严重的危机,"报业消亡"似乎已经不再是没有根据的预言。在与网络的较量中,报业也采取了很多措施来进行对抗,这些措施包括:获得国家的支持,开展报业之间的联合,进行多种经营,等等。从根本上来看,报业要度过这场危机,根本出路还在于要利用互联网,发展电子报纸。而要保持高质量的报业,在网络化的过程中,报业要解决好两个问题:一是网络报纸的收费问题;一是新闻专业主义的保持问题。

关 键 词:互联网  报业  新闻专业主义

Methods of Newspaper's Strategies to Solve the Crisis at the Age of the Internet
YE Xiao-li.Methods of Newspaper's Strategies to Solve the Crisis at the Age of the Internet[J].Journal of TV University(Philosophy & Social Sciences),2010(4):69-72,98.
Authors:YE Xiao-li
Institution:YE Xiao-li(Xinhua Daily Group,Jiangsu Nanjing China 210092)
Abstract:The Internet has brought newspaper into a serious crisis,and "the newspaper is vanishing" is no longer a prediction without solid facts.In order to survive the crisis,newspapers are trying different ways which include securing governmental support,carrying out cooperation among different newspapers,getting revenues from diversified channels,and so on.Basically,newspapers have to learn how to take advantage of the Internet and develop electronic versions.During this process,in order to keep journalism as qualified as before,newspapers must deal with two issues as follows: one is whether to charge the Internet users for reading news online,and the other issue is how to maintain journalistic professionalism.
Keywords:The Internet  Newspaper  Journalistic professionalism
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