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Determination of Trademark Similarity:Comments on the Administrative Lawsuit Involving the Trademark of“BEYOND PETRONEUM”
摘    要:The case in brief The plaintiff the BP Co.,Ltd.(the BP for short)filed with the Trademark Office two applications for registration of the trademarks"BEYOND PETRONEUM"and"超越石油"(the trademarks in suit)(the Chinese characters"超越"are equiv- alent to the English word"BEYOND"and the Chinese char- acters"石油"are equivalent to the English word"PETRONEUM")in goods of class 4 of the International Clas- sification:industrial oil and wax(raw material).The Trade- mark Office held that the two trademarks were similar to trademark No.1720395"超越矿业and device"(meaning"beyond mining industry")(reference trademark 1)regis- tered in the goods of wax used on conveying belt and trade- mark No.956456"超越and the device"(reference trade- mark 2)registered in goods of industrial grease and oil,and refused said applications.The trademarks in suit and refer- ence trademarks are shown as follows:

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