| 顺德名人旅游资源开发的思路与对策——以李小龙乐园为例 |
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| 引用本文： | 钟伟华. 顺德名人旅游资源开发的思路与对策——以李小龙乐园为例[J]. 顺德职业技术学院学报, 2008, 6(1): 11-13 |
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| 作者姓名： | 钟伟华 |
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| 作者单位： | 顺德职业技术学院人文教育系,广东,佛山528333 |
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| 摘 要： | 挖掘旅游资源的文化内涵，利用“名人”提高旅游产品的文化品位，强化特色，塑造旅游精品，提高知名度，是顺德旅游业的必然选择。李小龙乐园在开发“李小龙”的名人资源，创造旅游品牌方面做了成功的尝试。
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| 关 键 词： | 李小龙 旅游资源 名人资源 旅游品牌 |
| 文章编号： | 1672-6138（2008）01-0011-03 |
| 收稿时间： | 2007-01-20 |
| 修稿时间： | 2007-01-20 |
The Thoughts and Tactic of Shunde Celebrity Tourism Resources Development:Take the Bruce Lee Paradise as an Example |
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| ZHONG Wei-hua. The Thoughts and Tactic of Shunde Celebrity Tourism Resources Development:Take the Bruce Lee Paradise as an Example[J]. , 2008, 6(1): 11-13 |
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| Authors: | ZHONG Wei-hua |
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| Affiliation: | ZHONG Wei-hua (Department of Humanities and Education, Shunde Polytechnic, Foshan Guangdong 528333, China) |
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| Abstract: | It is an inevitable choice of Shunde tourism industry to explore the cultural connotation of tourism resources; to enhance the cultural quality of tourism products with ＂celebrity＂; to strengthen tourism characteristics; to mould the high-quality tourism products; and to enhance tourism reputation. Operation of Bruce Lee Paradise is a successful example of developing celebrity resources of Bruce Lee and creating tourist brands. |
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| Keywords: | Bruce Lee tourism resources celebrity resources tourism brand |
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