中国民族传统体育文化在北欧传播的受众特征分析

通过对中国民族传统体育文化在北欧传播的受众特征分析,研究文化传播的影响因素与传播受众不同层次的需求现状,为中国民族传统体育文化在北欧的顺利传播提供相对客观的理论支持与数据支撑。采用文献资料、数理统计等方法,研究中国民族传统体育文化在北欧传播的受众特征。从事项目训练的北欧民众,年龄集中在19～29岁,青少年儿童(18岁以下),以及中老年人(45岁以上)参与度低;参与动机更多出于兴趣与爱好(23.04%)与健身娱乐(22.62%);训练的频率与习惯受当地气候影响较大,同时工作习惯与生活方式起到了决定性作用。在官方或是民间合作的意向上,芬兰与瑞典兼而有之、发展平衡;丹麦属于官方冷,民间热的发展模式;挪威与冰岛尚处于寻找合作伙伴期,发展的前景并不明朗。

Analysis of Characteristics of the Audience of Chinese National Traditional Sports Culture in the Northern Europe

This analysis of audience of Chinese national traditional sports culture in the Nordic bring to light some cultural factors affecting transmission and status quo of communication needs of the audience at different levels.It provides reliable data and theoretical support to smooth the transmission.Literature consultation,statistics analysis and other methods are used to shed light on characteristics of the audience of Chinese traditional sports culture.The result shows that the age of Nordic people in Training involved in the project is concentrated in the range of 19 years to 29 years old.Meanwhile,children and adolescents(18) and the elderly(45 years) participants are in scarcity.Motivation to participate are more out of interest,hobbies(23.04%),the fitness and entertainment(22.62%) than other factors.In addition,the training frequency is highly correlated with local climate in large while the work habits and lifestyle play a decisive role.In term of cooperative willingness,Finland and Sweden performed well,having cooperation in balance.While Danish officials show little interest,spirits among folks run high.Norway and Iceland are still in the period of partners-hunting,leaving the prospects quite unclear.