| 浅述汉字在当代标志中的应用 |
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| 引用本文： | 张宛生.浅述汉字在当代标志中的应用[J].太原大学学报,2011,12(1):46-48,52. |
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| 作者姓名： | 张宛生 |
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| 作者单位： | 山西艺术职业学院美术系,山西太原,030001 |
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| 摘 要： | 标志在中国的起源与中华民族吉祥文化的历史密不可分,北宋时期标志设计在中国就已经比较完善了。汉字在标志中利用＂象形＂、＂会意＂特点,以变形美术字和中国书法所做的标志设计,体现了用笔美、结构美、意境美。
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| 关 键 词： | 汉字 当代标志 视觉氛围 表现形式 |
Application of Chinese Characters in Modern Signs |
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| ZHANG Wan-sheng.Application of Chinese Characters in Modern Signs[J].Journal of Taiyuan University,2011,12(1):46-48,52. |
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| Authors: | ZHANG Wan-sheng |
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| Institution: | ZHANG Wan-sheng (Art Department,Shanxi Artistic Vocational College,Taiyuan 030001,China) |
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| Abstract: | The origin of the Chinese signs can not be separated from the auspicious cultural history of the Chinese nation.Early in the Northern Song Dynasty,the Chinese poster design was already comparatively perfect.The Chinese characters can make the signs have the characteristics of pictography and consciousness.Therefore the poster design written with artistic characters or Chinese calligraphy will reflect the beauty of pen usage,structure and artistic conception. |
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| Keywords: | Chinese characters modern signs visual atmosphere form of expression |
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