新型主流媒体新闻的身份建构:角色展演与道德规训

通过对三大央媒微信、微博报道的文本分析发现,新型主流媒体新闻的身份建构本质上是通过角色展演实现道德规训。一方面,身份建构的表征是角色展演,在角色展演中体现了基本的角色道德。另一方面,身份建构的旨归是形塑角色规范:道德规范、法律规范、伦理规范、技术规范。其中道德规训是新型主流媒体新闻进行身份建构的基本逻辑。为进行道德规训,新型主流媒体主要采取了叙述事件和价值判断相结合的方式。依托身份建构的这一逻辑,新型主流媒体新闻传递社会主流价值观,完成自身的职责和使命。

Identity Construction in New Mainstream Media News: Role Performance and Moral Discipline

The text analysis of three central media's WeChat and Weibo reports shows that the essence of identity construction in new mainstream media news is to carry out moral discipline through the role performance.To start with,the identity is constructed through the specific show of different kinds of roles and the basic role morality is embodied in the role show.In addition,the purpose of identity construction is shaping role norms:moral norms,legal norms,ethical norms,technical norms.Among them,moral discipline is the basic logic of identity construction in the new mainstream media news,which is mainly realized by events narrative and value judgment.Relying on role performance and moral discipline,the new mainstream media news conveys the mainstream values and fulfills its mission.