Abstract: | Online Capella University wanted to sponsor an International Society for Performance Improvement (ISPI) chapter. Using social networking platforms, a new type of chapter was designed. The virtual chapter breaks new ground on more than the chapter's platform; it is also the first university‐sponsored chapter and has a unique approach to accomplishing chapter work. Service orientation, technological innovation, and alignment to the society's strategy helped the ISPI Capella University Virtual Chapter become a Chapter of Excellence. |