| 论高职市场营销专业“五位一体”实践教学模式的构建 |
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| 引用本文： | 陈民利.论高职市场营销专业“五位一体”实践教学模式的构建[J].唐山职业技术学院学报,2007(1). |
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| 作者姓名： | 陈民利 |
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| 作者单位： | 义乌工商职业技术学院 浙江义乌322000 |
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| 摘 要： | 能力培养是高职教育的特色与关键。高职市场营销专业人才能力的培养需要建立系统的可操作的实践教学模式。"课程实训、模拟实训、专题实训、营销实战、社会兼职"五位一体的实践教学模式是培养学生能力的有效途径。
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| 关 键 词： | 市场营销 五位一体 实践教学 |
Establishing Five an Integral Wholes Practice Teaching Pattern of The High Duty Market Marketing Specialized |
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| CHEN Min-li.Establishing Five an Integral Wholes Practice Teaching Pattern of The High Duty Market Marketing Specialized[J].Journal of Tangshan Vocational & Technical College,2007(1). |
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| Authors: | CHEN Min-li |
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| Abstract: | The ability raising is the characteristic and the key of higher Vocational education.Raising the ability of the high duty market marketing Specialized needs to establish the practice educational model which the system maybe operated."The curriculum really teaches, simulates really teaches, the topic really teaches, the marketing actual combat, the social concurrent job",Five an integral wholes practice teaching model is the effective way in raising the student'ability. |
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| Keywords: | marketing five an integral wholes practice teaching |
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