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Auditing Educational Program Performance: A Multi-Stage Analysis of Current Student Satisfaction
Abstract:ABSTRACT

Using multi-stage modeling and analysis, current student satisfaction with an educational program is assessed. A statistical model is developed to estimate students' relative importance weights for five major components of the educational-program offering. The determinants of these five major components are assessed with a second-level analysis. The regression models have high levels of statistical fit. The determinants of educational program performance are clearly identified with consequent implications for allocation of managerial effort.
Keywords:Student recruitment  Web marketing  relationship marketing  colleges and universities
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