| 基于数据挖掘的读者关系管理 |
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| 引用本文： | 赵红,王俊英.基于数据挖掘的读者关系管理[J].图书馆工作与研究,2012(1):45-47,62. |
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| 作者姓名： | 赵红 王俊英 |
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| 作者单位： | 天津大学图书馆 |
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| 摘 要： | 本文分析了数据挖掘的含义和系统结构,围绕从客户关系管理到读者关系管理的理论创新与实践应用,重点剖析了在高校图书馆读者关系管理中实施数据挖掘的过程,提出了基于数据挖掘的读者关系管理系统框架及其技术支持。
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| 关 键 词： | 高校图书馆 数据挖掘 客户关系管理 读者关系管理 |
Reader Relationship Management Based on Data Mining |
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| Zhao Hong,Wang Junying.Reader Relationship Management Based on Data Mining[J].Library Work and Study,2012(1):45-47,62. |
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| Authors: | Zhao Hong Wang Junying |
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| Institution: | Zhao Hong,Wang Junying |
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| Abstract: | This article analyses the meaning and system structure of data mining.Around the theory innovation and practice application from customer relationship management to reader relationship management,it analyses the implementation process of data mining in reader relationship management of university library.It points out the system frames and technical support of reader relationship management based on data mining. |
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| Keywords: | University library Data mining Customer relationship management Reader relationship management |
| 本文献已被 CNKI 等数据库收录！ |
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