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| 浙江足球观众基本特征与消费行为的调查研究 | |
| 引用本文： | 刘忠良,王冬舟,刘维宏.浙江足球观众基本特征与消费行为的调查研究[J].首都体育学院学报,2005,17(6):17-20. |
| 作者姓名： | 刘忠良 王冬舟 刘维宏 |
| 作者单位： | 1. 湖北师范学院体育系,435002 2. 南京信息工程大学体育部,南京,210044 3. 浙江绿城足球俱乐部,310000 |
| 摘 要： | 本研究主要采用问卷调查法和数理研究法,对中国足球甲级联赛2004赛季浙江赛区现场观众的基本特征和消费行为进行调查与分析。结果显示:现场观众主要由学生和企业职工构成;主队实力、赛事推广对观众购买决策因素影响较大;观众对赛事成绩、裁判水平、队员知名度较为不满。 |
| 关 键 词： | 动机 决策 观众 |
| 文章编号： | 1009-783X（2005）06-0017-04 |
| 收稿时间： | 2005-09-18 |
| 修稿时间： | 2005年9月18日 |
An Investigation on the Basic Characteristics and Consumer Behavior of the Football Spectators in Zhejiang Province |
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| LIU Zhong-liang,WANG Dong-zhou,LIU Wei-hong.An Investigation on the Basic Characteristics and Consumer Behavior of the Football Spectators in Zhejiang Province[J].Journal of Capital College of Physical Education,2005,17(6):17-20. | |
| Authors: | LIU Zhong-liang WANG Dong-zhou LIU Wei-hong |
| Abstract: | With methods of questionnaires and mathematical studies,the authors have made an investigation on the basic characteristics and consumer behavior of the spectators in Zhejiang Province during the China Football League Match in the 2001 season. The results indicate that the spectators are mainly made up of students and employees of enterprises,that the competency of teams and media propaganda have great effects on the purchasing decision of spectators and that most spectators are not very satisfied with the performance of teams,the level of referees and lack of celebrated players. |
| Keywords: | Motives Decisions Spectators |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |