| 独立学院网络营销课程体系改革 |
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| 引用本文： | 李颖娟,刘淑伟.独立学院网络营销课程体系改革[J].沈阳教育学院学报,2014(3):363-365. |
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| 作者姓名： | 李颖娟 刘淑伟 |
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| 作者单位： | 沈阳大学沈阳城市学院,辽宁沈阳110041 |
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| 基金项目： | 辽宁省教育厅教改项目（2012-130-420）. |
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| 摘 要： | 针对独立学院的网络营销方向人才培养方案,在进行大量市场调查的基础上,确定该方向的岗位能力需求,在此基础上创建一个科学合理的课程体系.
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| 关 键 词： | 独立学院 网络营销 课程体系 |
Curriculum System Reform of Network Marketing Course in Independent Colleges |
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| Li Yingjuan,Liu Shuwei.Curriculum System Reform of Network Marketing Course in Independent Colleges[J].Journal of Shenyang College of Education,2014(3):363-365. |
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| Authors: | Li Yingjuan Liu Shuwei |
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| Institution: | (Shenyang City Institute, Shenyang University, Shenyang 110041, China) |
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| Abstract: | Aiming at the personnel cultivating program of network marketing, on the basis of a large amount of investigation, the demand ability of the job of network marketing is confirmed. A reasonable and scientific curriculum system of network marketing is set up. |
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| Keywords: | independent colleges network marketing curriculum system |
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