西南边疆民族地区地方高校大学生消费价值观调查研究——以楚雄师范学院为例

近几年来，在西南边疆民族地区的地方高校中出现了非理性消费的现象，大学生的消费价值观正在发生较大的变化。本文以楚雄师范学院大学生为调查对象，在数据分析的基础上对边疆民族地区地方高校大学生的消费价值观现状、非理性消费存在的原因等进行分析，并力求从理论指导、实践认知和自我提高三个角度对西南边疆民族地区地方高校大学生树立正确的消费价值观提出合理化建议。

A Study on the Consumption Values of Students of Local College in SW Chinas Minority Ethnic Regions --A Case Study on Chuxiong Normal University

Irrational consumption is emerging in local colleges in regions of minority ethnic groups in southwest China in recent years, showing a notable change in the consumption values of the students. This paper, based on data collected among students of Chuxiong Normal University, first presents an analysis of the reasons for the current consumption values and the phenomenon of irrational consumption, then proceeds to make suggestions as to the establishment of right consumption values from three perspectives： theoretical guidance, practical cognition and self- improvement.