报纸、网络版报纸和手机报的比较分析

对报纸、网络版报纸和手机报三者的出版传播模式、读者阅读模式、盈利模式等方面进行对比分析,可以得知:网络版报纸和手机报的出版环节在减少,传播的效果在增加,越来越方便人们的阅读,但网络版报纸前期投入巨大,手机报盈利能力差。三者之间可以做到相互补充、相互促进,形成"1+1+13"的组合效果。传统纸媒不但不会消亡,而且还会与新兴媒体携手并肩,迈向辉煌。

Comparative Analysis on Newspaper,Network Newspaper and Mobile Phone Newspaper

Comparing and analyzing the publishing communication model,readers’reading model,and profit model of the newspaper, network newspaper and mobile phone newspaper,we can find that the publishing links of network newspaper and mobile phone news-paper are reducing,that the dissemination effect is increasing,and that they are becoming more and more convenient for people to read,but that the network newspaper needs huge upfront investment,and the profitability of the mobile phone newspaper is poor. How-ever,they can complement and promote each other,and form a combined effect of＂1＋1＋1〉3＂. The traditional paper media will not disappear but will,together with the emerging media,strive into a glorious future.