| 模糊语言在英语广告中的运用 |
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| 引用本文： | 吕红兰. 模糊语言在英语广告中的运用[J]. 平原大学学报, 2004, 21(2): 66-67 |
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| 作者姓名： | 吕红兰 |
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| 作者单位： | 河南职业技术师范学院,河南,新乡,4530003 |
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| 摘 要： | 模糊语言的应用存在于各种文化中,在广告文化中模糊语言被大量使用以达到促进商品销售、树立企业形象和迅速传递商业信息的功能。本文在讨论实例的基础上,分析了数量词、形容词、动词和副词等表示模糊意义的词汇在英语广告中的应用。
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| 关 键 词： | 模糊语言 商品 广告 |
| 文章编号： | 1008-3944(2004)02-0066-02 |
| 修稿时间： | 2004-02-17 |
The Application of Vague Language in English Advertisement |
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| LV Hong-lan. The Application of Vague Language in English Advertisement[J]. Journal of Pingyuan University, 2004, 21(2): 66-67 |
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| Authors: | LV Hong-lan |
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| Abstract: | The vague language is used in all kinds of culture, in the advertisement culture, a lot of vague language is used to promote the sales of commodities, build up the image of the enterprise and quickly convey the commercial information. This essay is based on the concrete examples, it analyzed some vague words' application in English advertisements, such as numerals, adjectives, verbs and adverbs. |
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| Keywords: | vague language commodity advertisement |
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