| 《新青年》的经营与传播策略 |
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| 引用本文： | 石钟扬.《新青年》的经营与传播策略[J].安庆师范学院学报(社会科学版),2008,27(4):81-86. |
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| 作者姓名： | 石钟扬 |
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| 作者单位： | 南京财经大学,新闻学系,江苏,南京,210046 |
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| 摘 要： | 《新青年》成为一代名刊，与陈独秀等人的经营、策划密不可分。上海亚东图书馆为《新青年》的创办提供了最初的支持；办刊主旨的标新立异与作者群体的新进赢得了读者的青睐，丰富的稿源保证了《新青年》内容的充实；营销广告的刺激和广大销售网络的构建极大地增加了《新青年》的销售量；国家对社会的弱势控制为《新青年》的生存与发展提供了有利条件。
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| 关 键 词： | 陈独秀 《新青年》 传播 策略 生存空间 |
| 文章编号： | 1003-4730(2008)04-0081-06 |
| 修稿时间： | 2008年2月10日 |
The Managing and Marketing Strategies of New Youth |
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| SHI Zhong-yang.The Managing and Marketing Strategies of New Youth[J].Journal of Anqing Teachers College(Social Science Edition),2008,27(4):81-86. |
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| Authors: | SHI Zhong-yang |
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| Institution: | SHI Zhong-yang (Department of News, Nanjing University of Finance and Economics, Nanjing 210046, Jiangsu, China) |
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| Abstract: | The success of New Youth becoming a well-known magazine was closely related with CHEN Du-xiu and many others' management and planning.Shanghai Dongya Library provided the original support for the foundation of New Youth.Unconventional or unorthodox thoughts for founding New Youth and the writers' innovation won the readers' favor;Plentiful sources of contribution guaranteed the rich contents of New Youth;the stimulus of advertising and the building of the marketing networks greatly added to the sale volume;and the weak control of the state over the society provided favorable conditions for the survival and development of New Youth. |
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| Keywords: | CHEN Du-xiu New Youth marketing strategies living space |
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