| Abstract: | Rapid global change, driven especially by the telecommunications and computing industries, are rapidly transforming the international economic, social, and cultural landscape. Affected are both urban and rural businesses who face intense competition at home and abroad. If the U.S. is to continue to maintain a competitive advantage in the global marketplace, educational institutions must prepare the next generation of leaders for a pluralistic world in which multiculturalism dominates. This paper addresses one aspect of preparing university graduates for the global setting: the meshing of the business and economics disciplines with other relevant curricula. It describes first the underlying philosophy that supports federal funding for integrative initiatives designed to enhance students' multi‐cultural competence. Second, in the form of a case study, it recounts the experience of a particular program that was successfully implemented recently at the University of Kentucky. Third, this case study can serve as a model for integrative cross‐curricular efforts at institutions of higher learning elsewhere. |
