| 频道产业化要重视电视节目的“必看性” |
| |
| 引用本文： | 余志为.频道产业化要重视电视节目的“必看性”[J].湖南大众传媒职业技术学院学报,2002,2(3):49-50. |
| |
| 作者姓名： | 余志为 |
| |
| 作者单位： | 湖南教育电视台，湖南长沙410007 |
| |
| 摘 要： | 必看性是电视节目以服务性和实用性为特色、以满足目标受众的特殊需求为目的的一种节目素质。频道专业化要重视电视节目的“必看性”。
|
| 关 键 词： | 频道专业化 电视节目 必看性 服务性 实用性 差异化经营战略 |
| 文章编号： | 1671-5454(2002)03-0049-02 |
| 修稿时间： | 2002年8月16日 |
Specialization of the TV Channel and the 'Necessarily Watchable' Quality of the TV Program |
| |
| YU Zhi-Wei Educational TV Station of Hunan,Changsha,Hunan.Specialization of the TV Channel and the ''''Necessarily Watchable'''' Quality of the TV Program[J].Hunan Mass Media Vocational Technical College(Mass Media),2002,2(3):49-50. |
| |
| Authors: | YU Zhi-Wei Educational TV Station of Hunan Changsha Hunan |
| |
| Institution: | YU Zhi-Wei Educational TV Station of Hunan,Changsha,Hunan,410007 |
| |
| Abstract: | The' necessarily watchable' quality of the TV program is characterized by its aim of serving the public andbeing practical. This kind of TV program tries to meet the special needs the receptor. To specialize TV channels, wemust emphasize the 'necessarily watchable' quality of the TV program. |
| |
| Keywords: | channel specialization TV program the 'necessarily watchable' quality of the TV program |
| 本文献已被 CNKI 维普 等数据库收录！ |
