武当武术资源开发路径研究

对武当武术资源存在现状进行分析,研究发现:武当武术资源存在的内部优势是生态环境、文化底蕴、品牌效应;内部劣势是管理不足、资源分散、效益颇低;外部机遇是政策扶持、文化振兴、产业聚集;外部威胁是文化竞争、项目挤压、观念偏差。基于以上分析,进一步持"产业融合"理念,提出武当武术资源与文化产业、体育产业、健康产业、旅游产业以及教育产业五大产业相融合的开发路径。研究旨在为武当武术资源开发提供多渠道深层次的路径选择,创新驱动武当武术的多元价值,加速实现国家非物质文化遗产——武当武术的"生产性保护"意义,以促进武当武术持续健康发展,提升国家文化软实力。

Diversified Development of Wudang Wushu Resources

This paper analyzes the strengths,weaknesses,opportunities and threats of Wudang Wushu resource development with the purpose to achieve the diversified value of Wudang Wushu,promote the sustainable and healthy development of Wudang Wushu and enhance the cultural soft power of China.Wudang Wushu has advantages in ecological environment,cultural heritage,brand,policy support,culture promotion,and industry agglomeration.However,problems such as weak management,scattered resources,low profit,fierce cultural competition,too many projects and old ideas exist.This paper puts forward that Wudang Wushu resource development should combine cultural industry,sports industry,health related industry,tourism and educational industry.