| 论酒店个性化服务的理念与实践 |
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| 引用本文： | 刘砺,沈雪潋. 论酒店个性化服务的理念与实践[J]. 宁波职业技术学院学报, 2004, 8(2): 31-32,69 |
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| 作者姓名： | 刘砺 沈雪潋 |
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| 作者单位： | 1. 深圳职业技术学院,广东,深圳,518055
2. 宁波职业技术学院,浙江,宁波,315800 |
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| 摘 要： | 服务业的市场化竞争要求企业提供个性化服务，其重要性不言而喻。但多数酒店对个性化服务还存在一些认识和实践上的误区。必须先有一个正确的认识和理解，方能积极有效地探索实现酒店个性化服务的具体途径。
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| 关 键 词： | 服务业 服务理念 酒店个性化 |
| 文章编号： | 1671-2153(2004)02-0031-02 |
| 修稿时间： | 2004-02-29 |
The Study on Personal Service in Hospitality |
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| LIU Li,SHEN Xue-lian. The Study on Personal Service in Hospitality[J]. Journal of Ningbo Polytechnic, 2004, 8(2): 31-32,69 |
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| Authors: | LIU Li SHEN Xue-lian |
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| Abstract: | It has been gradually recognized that the market-driven competition in the service industry demands Personal Service.As far as the Personal Service in Hospitality is concerned, there are misconceptions in both cognitive aspect and practice aspectas well. A correct understanding of this concept is the key to materializing Personal Service in Hospitality. |
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| Keywords: | service industry vision of service personal service in hospitality |
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