| 中国服装品牌命名现象分析 |
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| 引用本文： | 王娟.中国服装品牌命名现象分析[J].浙江教育学院学报,2006(1):52-57. |
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| 作者姓名： | 王娟 |
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| 作者单位： | 浙江大学,人文学院,浙江,杭州,310028 |
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| 摘 要： | 品牌命名不仅是营销中的一个重要环节，同时也是语言文字应用的一个重要领域。这里选取服装作为研究对象，对其品牌命名现象作详细的分析，并从各个角度全面把握其特点，在此基础上总结归纳命名原则。
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| 关 键 词： | 服装品牌 韵律 音步 语用原则 |
| 文章编号： | 1671-6574(2006)01-0052-06 |
| 收稿时间： | 12 14 2005 12:00AM |
| 修稿时间： | 2005年12月14 |
An Analysis of the Naming of Chinese Costume-Brands |
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| WANG Juan.An Analysis of the Naming of Chinese Costume-Brands[J].Journal of ZHEJIANG Education Institute,2006(1):52-57. |
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| Authors: | WANG Juan |
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| Institution: | College of Humanities, Zhejiang University, Hangzhou 310028, China |
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| Abstract: | Brand naming is not only an important part in marketing , but also a significant field of application of language and characters . This article chooses the costume as the research subject ,and analyzes the naming of brands in detail, and tries to master its features from all perspectives, then summarizes the principles on this basis, which can guide the act of naming of brands in the future. |
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| Keywords: | brands of costume prosody foot guiding principles of pragmatics |
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