| 基于认知观的创业机会评价研究 |
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| 引用本文： | 任旭林,王重鸣. 基于认知观的创业机会评价研究[J]. 科研管理, 2007, 28(2): 15-18 |
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| 作者姓名： | 任旭林 王重鸣 |
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| 作者单位： | 1. 浙江大学心理与行为科学系;2. 浙江大学管理学院,浙江杭州310028 |
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| 基金项目： | 国家自然科学基金重点项目“企业家成长机制与创业环境”(编号:70232010,时间:2003-2006)，浙江大学人力资源与战略发展研究中心资助 |
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| 摘 要： | 机会评价是创业认知观的关键要素。对71名小企业创业者与82名企业管理者基于创业情景的机会评价研究发现:创业的机会评价过程中,创业者的认知机制是认知偏差系统作用于或通过风险知觉作用于机会评价;创业者比管理者运用了更多的认知偏差。
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| 关 键 词： | 创业 机会评价 创业者 管理者 |
| 文章编号： | 1000-2995（2007）02-004-0015 |
| 收稿时间： | 2005-03-15 |
| 修稿时间： | 2005-03-15 |
An empirical study on entrepreneur opportunity evaluation based on cognitive theory |
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| Ren Xulin,Wang Zhongming. An empirical study on entrepreneur opportunity evaluation based on cognitive theory[J]. Science Research Management, 2007, 28(2): 15-18 |
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| Authors: | Ren Xulin Wang Zhongming |
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| Affiliation: | 1. Department of Psychology, Zhejiang University, Hangzhou 310028, China;2. School of Management, Zhejiang University, Hangzhou 310028, China |
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| Abstract: | It has been found that opportunity evaluation is a key factor in entrepreneurial cognitive theory.71 small business entrepreneurs and 82 corporate managers are investigated in terms of their evaluation to entrepreneurial opportunities.It is found that entrepreneurs' cognitive mechanism could be considered as a process.In the process,either entrepreneurs' cognitive biases directly or through their risk perception indirectly affected their opportunity evaluation.It is also found that entrepreneurs take more cognitive biases than corporate managers. |
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| Keywords: | entrepreneurship opportunity evaluation entrepreneur manager |
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