| 浅析英汉商业广告语中的社会道德和责任因素 |
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| 引用本文： | 刘玲.浅析英汉商业广告语中的社会道德和责任因素[J].山西财经大学学报(高等教育版),2006,9(1):93-96. |
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| 作者姓名： | 刘玲 |
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| 作者单位： | 福建政法管理干部学院,福建,福州,350007 |
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| 摘 要： | 随着市场经济的发展,商业广告对人们生活的影响越来越大。因此,在解读与翻译英汉商业广告语言时,既要考虑消费者的需求满足和企业自身经济利益等因素,还要兼顾社会道德和企业的社会责任等因素。
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| 关 键 词： | 广告语言 社会责任 语言翻译 |
| 文章编号： | 1008-7362（2006）01-0093-04 |
| 收稿时间： | 2005-12-22 |
| 修稿时间： | 2005年12月22 |
Analysis on Social Morality and Responsibility in English and Chinese Commercial Advertisements |
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| LIU Ling.Analysis on Social Morality and Responsibility in English and Chinese Commercial Advertisements[J].Journal of Shanxi University of Finance and Economics,2006,9(1):93-96. |
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| Authors: | LIU Ling |
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| Abstract: | With the development of market economy,commercial advertisements have been playing a more and more important role in social life.So when we translate and read English and Chinese commercial advertising language,we have to consider many factors,such as consumers' demands,enterprises' interests,and social morality and social responsibility. |
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| Keywords: | advertising language social responsibility language translation |
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