| 我国文化产业投融资问题及策略研究 |
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| 引用本文： | 詹浩勇,刘明星.我国文化产业投融资问题及策略研究[J].大众科技,2011(11):234-236,244. |
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| 作者姓名： | 詹浩勇 刘明星 |
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| 作者单位： | 1. 广西工学院,广西柳州,545006
2. 广州日报报业集团投资部,广东广州,510120 |
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| 基金项目： | 【基金项目】广西学位授权点建设学科《广西工学院产业经济学学科》一期项目(桂学位 |
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| 摘 要： | 文化产业资本运营对于促进文化产业快速健康发展具有重要意义。而当前我国文化产业投融资发展尚不完善。为此，从宏观投资支持的层面看，应营造良好投资环境，理清投资范围，优化投资结构，确立投资重点，塑造市场化投资主体，积极培育新的投资形式；从微观融资支持的角度看，应加强内部融资，扩展信贷融资，发挥资本市场直接融资功能，吸引社会资本，建立文化产权交易平台，培育文化产业保险市场，组建相关产业投资基金。
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| 关 键 词： | 文化产业 资本运作 投融资 策略 |
Investment and Finance Strategy on Chinese Culture Industry |
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| Abstract: | It is very important to improve investment and finance strategy for sustainable development of Chinese culture industry. In terms of macro-investment, we should establish sound investment environment, define investment scope, improve investment structure, attach importance to emerging market, create investment unit, and cultivate new investment form. As to micro-finance, we also discuss some finance strategy, including internal and external financing, establishing platform of property rights exchange, developing related insurance as well as creating investment fund of culture industry. |
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| Keywords: | Culture industry Capital operation Investment and finance： Strategy |
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