| 旅游业规模经营的探析 |
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| 引用本文： | 罗建华,陈丽红.旅游业规模经营的探析[J].科技与管理,2007,9(3):73-75. |
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| 作者姓名： | 罗建华 陈丽红 |
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| 作者单位： | 长沙理工大学,管理学院,湖南,长沙,410076 |
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| 摘 要： | 面对外资的入侵和国内旅游业的激烈竞争,我国旅游企业实现规模经营迫在眉睫。通过比较分析得出：旅游企业通过集团化经营、连锁经营、联合经营以及虚拟经营等模式可以实现规模化经营。
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| 关 键 词： | 旅游业 规模经济 规模经营 模式 |
| 文章编号： | 1008-7133（2007）03-0073-03 |
| 收稿时间： | 2007-01-30 |
| 修稿时间： | 2007-01-30 |
Research on tourism scale management |
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| LUO Jian-hua,CHEN Li-hong.Research on tourism scale management[J].Science-Technology and Management,2007,9(3):73-75. |
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| Authors: | LUO Jian-hua CHEN Li-hong |
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| Institution: | School of Management, Changsha University of Science and Technology, Changsha 410076, China |
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| Abstract: | Facing the foreign capital invasion and the fierce domestic competition,our country's traveling enterprises realize that scale management is imminent.By comparative analysis this article reaches the conclusion that through patterns such as collectivization management,chain-like management,join management,hypothesized management and so on,the traveling enterprise may realize scale management. |
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| Keywords: | tourism scale economy scale management pattern |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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