媒介传播中女性形象的符号学批判

运用符号学方法 ,通过对传播事实中女性形象符号的分析 ,可以看到当前媒介传播中对女性形象的处理存在着视觉化、简单二元化的趋势 ,很大程度上抹煞了女性在社会生活中作为独立个体的自主性。而媒介所标榜的“男女平等” ,无论在传播现象中 ,还是在媒介内部 ,都未能真正贯彻。在媒介传播中 ,应当力图营造两性平等参与、共同发展的多元传播空间 ,全面反映女性形象 ,在差异中寻求平等 ,在平等中彰显个性 ,以期建立两性之间和谐的伙伴关系。

Criticism on the Women's Images in Media Broadcasting

Through the analysis of the women's images in the media broadcasting with the method of semeiology, this thesis elaborates the tendency of simplification and visualizing women. And at the same time, the so-called equality has not been enforced in the broadcasting and also in the media itself. On the basis of the criticism, it also proposes the thoughts of the women broadcasting, which aims at the perfect relationship between the two genders.