| 福建地域文化影响下的国际市场营销双语教学初探 |
| |
| 引用本文： | 武斌.福建地域文化影响下的国际市场营销双语教学初探[J].福建师大福清分校学报,2011(6):112-115. |
| |
| 作者姓名： | 武斌 |
| |
| 作者单位： | 福建师范大学福清分校管理系,福建福清,350300 |
| |
| 摘 要： | 作为教育国际化战略的组成部分,双语教学是培养国际型、复合型人才的必然选择,因此,探索出一种能提高教学效果的双语教学模式就尤为重要,需结合教学实践中的经验,通过分析福建地域文化影响下的学生特点,对＂国际市场营销学＂的双语教学方式,做出一定的研究。
|
| 关 键 词： | 国际市场营销 双语教学 地域文化 |
On Bilingual Teaching of International Marketing Under the Influence of the Regional Culture in Fujian |
| |
| WU Bin.On Bilingual Teaching of International Marketing Under the Influence of the Regional Culture in Fujian[J].Journal of Fuqing Branch of Fujian Normal University,2011(6):112-115. |
| |
| Authors: | WU Bin |
| |
| Institution: | WU Bin(Fuqing Branch of Fujian Normal University,Fuqing,Fujian,350300) |
| |
| Abstract: | As an important part of the international strategies for education,bilingual teaching is an inevitable choice to cultivate the interdisciplinary talents who are internationally competent.Consequently,it is of great importance to find a more effective way in our teaching practice.By analyzing the teaching experience and the characteristics of the Fujian localization students under the influence of their regional culture,we did research on the bilingual teaching methods for ＂International Marketing＂ under the necessity of realistic demands. |
| |
| Keywords: | international marketing bilingual teaching regional culture |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
