Aesthetic Value of Trademark Translation

Trademarks and trademark,as a part of language,are unavoidably influenced and restricted by the cultures of various countries and nationalities.Through trademark,we can get abundant implications of social history and culture.Language is the most important tool of information transmission.It can not only convey sentence and semantic information,but also carry additional contents of society and culture.In order to meet the increasingly competitive demands of market,in addition to express detailed information of commodity,the differences of aesthetic psychology between diverse cultural customers shall be taken into consideration when naming modern brand names.