| 德阳三国旅游经济问题纵论 |
| |
| 引用本文： | 李绍先[],杨隆高[].德阳三国旅游经济问题纵论[J].四川工程职业技术学院学报,2007,21(3):68-71. |
| |
| 作者姓名： | 李绍先[] 杨隆高[] |
| |
| 作者单位： | [1]四川工程职业技术学院,四川德阳618000 [2]德阳市电大,四川德阳618000 |
| |
| 摘 要： | 德阳是三国古蜀道上的一颗明珠,"三国古战场,蜀汉始终地"的历史地位决定了在三国旅游经济发展中应有其重要地位。然而德阳的三国旅游经济根本就没有严格意义上的市场动作市场规划定位偏差、旅游产品单一粗糙、营销渠道网络缺失、宣传促销不力、旅游资源开发一片空白……与其作为三国旅游资源的"明珠"地位极不匹配。文章希望这些问题引起地方政府的足够重视,热切期望德阳三国旅游经济在"十一五"期间能有一个根本的改变。
|
| 关 键 词： | 德阳 三国旅游 市场化运作 问题 |
| 文章编号： | 24497747 |
| 修稿时间： | 03 22 2007 12:00AM |
Economic Problems of Deyang Three Kingdoms Tourism |
| |
| Li Shaoxian, Yang Longgao.Economic Problems of Deyang Three Kingdoms Tourism[J].Journal of Sichuan Engineering Technical College,2007,21(3):68-71. |
| |
| Authors: | Li Shaoxian Yang Longgao |
| |
| Institution: | 1. Sichuan Engineering Technical College, Deyang Sichuan 618000; 2. Deyang Radio and TV University, Deyang Sichuan 618000 |
| |
| Abstract: | Deyang, a pearl in the ancient Shu road, is historically important in Three Kingdoms tourism economy as the start and ending place of Three Kingdoms’ battle fields. Nevertheless, lack of marketing operation results in improper market positioning; inadequate tourist products; shortage of marketing channel net and absence of tourism resources development, failing to match its name of tourism pearl. This article is to arouse attention of local government to take measures to improve the situation in the 11th Five-Year Plan Period. |
| |
| Keywords: | Deyang Three Kingdoms marketing operation problems |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
