| 甘肃省本科院校图书馆微信公众平台应用发展调查 |
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| 引用本文： | 张国栋,杨平.甘肃省本科院校图书馆微信公众平台应用发展调查[J].大学图书情报学刊,2017,35(3). |
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| 作者姓名： | 张国栋 杨平 |
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| 作者单位： | 河西学院,张掖,734000 |
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| 基金项目： | 河西学院第六批大学生科技创新项目 |
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| 摘 要： | 通过对甘肃省17所本科院校图书馆微信公众平台开通使用、信息推送、功能设置、服务内容、阅读推广等方面的应用与发展现状进行网络调查和分析,针对普遍存在的管理重视不够、宣传推广不足、服务形式单一、读者沟通较少等问题,提出规范建设管理、扩大推广宣传、注重特色发展、加强团队建设等策略建议.
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| 关 键 词： | 甘肃省 高校图书馆 微信公众平台 新媒体 移动服务 |
Survey on the Application and Development of We Chat Public Platform of University Libraries in Gansu Province |
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| ZHANG Guo-dong,YANG Ping.Survey on the Application and Development of We Chat Public Platform of University Libraries in Gansu Province[J].Journal of Academic Library and Information Science,2017,35(3). |
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| Authors: | ZHANG Guo-dong YANG Ping |
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| Abstract: | Through the network investigation, the paper analyzes the application and development of WeChat public platform of 17 university libraries in Gansu Province, including opening to use, information push, feature set, service content, and reading promotion.To solve problems in management, promotion, service forms, and communication with readers, this paper puts forward to standardize the construction management, expand the promotion and publicity, pay attention to the development of characteristics, strengthen the team construction, and other strategic proposals. |
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| Keywords: | Gansu Province university library WeChat Public Platform new media mobile service |
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