| 浅论反向市场营销 |
| |
| 引用本文： | 谢纯子.浅论反向市场营销[J].五邑大学学报(社会科学版),2002,4(2):54-56,74. |
| |
| 作者姓名： | 谢纯子 |
| |
| 作者单位： | 五邑大学,经济管理系,广东,江门,529020 |
| |
| 摘 要： | 反向市场营销是企业市场营销的重要组成部分，重视反向市场营销必须对其概念、特征、意义有准确的了解，同时企业开展反向营销还必须讲究科学的方法，并注意规避其风险。
|
| 关 键 词： | 反向市场营销 整合优势 竞争力 |
| 文章编号： | 1009-1513(2002)02-0054-03 |
A Preliminary Discussion on Adverse Marketing |
| |
| XIE Chun-zi.A Preliminary Discussion on Adverse Marketing[J].Journal of Wuyi University(Social Sciences Edition),2002,4(2):54-56,74. |
| |
| Authors: | XIE Chun-zi |
| |
| Abstract: | Adverse marketing is an important component of the marketing of an enterprise. To attach importance to adverse marketing requires an exact understanding of its concepts, characteristics and significance; meanwhile, to promote adverse marketing in enterprises relies on scientific approaches and cautions against risks. |
| |
| Keywords: | adverse marketing integrated advantages competition capacity |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
