现代标志设计形态的视觉语言特点分析

造型世界的各种形态都是由造型的各种语言构成的,设计的视觉语言就是将观念转化成明确而生动的视觉形象。本文引用了心理学和语言学、美学等学科的相关研究理论,结合现当代标志设计的代表作品进行分析和研究,总结阐释了现代标志设计语言的概括和准确性,想象与意象性,时代感与民族性三大主要特点。

Analysis on Visual Language Features of Modern Symbol Design Patterns

Various patterns in the sculpting world consist of diversified sculpting languages and visual language of design is to change ideas into concrete and vivid visual images. Based on modern research of psychology, linguistics and aesthetics, this paper analyzes typical modern works and concludes three characteristics of the language of modern symbol design patterns: abstract and accuracy, imagination and imagery, sense of times and nationality.