| 从功能翻译理论的视角欣赏广告翻译 |
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| 引用本文： | 吴洁.从功能翻译理论的视角欣赏广告翻译[J].通化师范学院学报,2010,31(9):91-94. |
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| 作者姓名： | 吴洁 |
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| 作者单位： | 广西财经学院,外语系,广西,南宁,530003 |
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| 基金项目： | 2009年度广西哲学社会科学"十一五"规划课题"功能目的论视角下的商务英语文本翻译"阶段性成果.项目 |
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| 摘 要： | 功能翻译理论强调译文在目的语文化背景下所预期达到的功能,并以此来指导广告翻译过程中策略的选择。以功能翻译理论为指导,以广告文本的目的为研究点,分析英汉广告商标和标语翻译的成功案例,提出采用灵活的翻译手段、讲究选词用字、体现广告创意、使用修辞手法等建议。
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| 关 键 词： | 功能翻译理论 广告翻译 修辞手法 文化差异 |
Functionalist Translation Theory to Advertising Translation |
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| WU Jie.Functionalist Translation Theory to Advertising Translation[J].Journal of Tonghua Teachers College,2010,31(9):91-94. |
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| Authors: | WU Jie |
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| Institution: | WU Jie(Department of Foreign Languages,Guangxi University of Finance and Economics,Nanning,Guangxi 530003,China) |
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| Abstract: | Functionalist translation theory holds that translation should expect to reach what function under the target culture back-ground which determines the choices of the strategies in the advertisement translation process.Based on the purpose of ad-vertisement,this paper under the functionalist translation theory,analyses the successful translation examples of trademarks and advertisement titles.It also puts forward some translation suggestions such as adopting flexible methods,paying atten-tion the meaning of Chinese characters,appreciating the creation of advertisement,using rhetoric devices and so on. |
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| Keywords: | functionalist translation theory advertisement translation rhetoric devices culture difference |
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