| 教育品牌有效传播策略探析 |
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| 引用本文： | 吴江文.教育品牌有效传播策略探析[J].新闻界,2010(4). |
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| 作者姓名： | 吴江文 |
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| 作者单位： | 重庆工商大学融智学院创意产业研究所,重庆400033; |
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| 摘 要： | 本文认为，教育品牌传播需要创新传播理念，以提高传播效果为出发点，采用定向传播、定制传播和媒介泛化策略构建模式。
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| 关 键 词： | 教育品牌 有效传播 传播内容 传播渠道 |
Analysis on the Strategy of Effective Communication for Education Brand |
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| Wu Jiangwen.Analysis on the Strategy of Effective Communication for Education Brand[J].Press Circles,2010(4). |
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| Authors: | Wu Jiangwen |
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| Abstract: | This essay presents that the communication of education brand needs innovative communication idea,and is based on the advance of communicating effects, adopts the construction pattern of directional communication, custom-made communication and the strategy of medium generalization. |
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| Keywords: | education brand effective communication content of communication communication channels |
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