| 纸质终端与数字终端的比较化生存 |
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| 引用本文： | 莫凡.纸质终端与数字终端的比较化生存[J].出版科学,2011,19(2):52-55. |
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| 作者姓名： | 莫凡 |
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| 作者单位： | 河南大学新闻与传播学院,开封,475001 |
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| 摘 要： | 阅读终端的创新与发展,一直是出版业的关键性环节。按照产生的先后顺序,阅读终端相继有器物终端、纸质终端和数字终端三种终端形式。目前数字终端的产生与发展,使纸质终端面临着共存还是消亡的严峻考验。本文以整合营销传播的视角,通过比较纸质终端和数字终端的竞争优势,来剖析阅读终端的演变规律。
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| 关 键 词： | 纸质终端 数字终端 盈利模式 |
Comparison of the Paper Terminal and Digital Terminal |
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| Authors: | Mo Fan |
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| Abstract: | The innovation and development of the reading teminal has always been a key component in publishing process.Forms of reading teminal can be chronologically categorised into material,paper and digit.The invention and development of digital terminal have forced the paper form to a severe situation where a choice between coexisting and disappearing has to be made.With a comparison between the paper teminal and digital teminal,this essay will reveal the evolution patten of the reading teminal,from a perspective... |
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| Keywords: | Paper Terminal Digital terminal Profit model |
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