| 浅析市场营销中的公共关系 |
| |
| 引用本文： | 付德铭,王世波. 浅析市场营销中的公共关系[J]. 齐齐哈尔师范高等专科学校学报, 2005, 0(1): 68-69 |
| |
| 作者姓名： | 付德铭 王世波 |
| |
| 作者单位： | 1. 中国网络通信集团公司齐齐哈尔分公司,黑龙江,齐齐哈尔,161005
2. 齐齐哈尔大学,黑龙江,齐齐哈尔,161006 |
| |
| 摘 要： | 当今市场竞争是一种注意力的竞争、人心的竞争、传播的竞争、关系的竞争．公共关系是提高企业形象竞争力的法宝。它运用各种沟通策略、传播手段、协调方法，使企业营销进入一种艺术化的境界。本文对市场营销中公共关系的作用及常用的手段进行初步讨论，旨在引起企业在营销过程中对公共关系的注意。
|
| 关 键 词： | 市场营销 公共关系 |
| 文章编号： | 1009-3958（2005）01-0068-02 |
| 收稿时间： | 2005-07-15 |
| 修稿时间： | 2005-07-15 |
Brief Analyse of Public Relations in the Marketing |
| |
| Fu De-ming,Wang Shi-bo. Brief Analyse of Public Relations in the Marketing[J]. Journal of Qiqihar Junior Teachers‘ College, 2005, 0(1): 68-69 |
| |
| Authors: | Fu De-ming Wang Shi-bo |
| |
| Affiliation: | CHINA NETCOM COMMUNICATION GROUP CORPPORATION QIQIHAR BRANCH, Qiqihar 161005,China |
| |
| Abstract: | Now the market competition is one kind of attention competition, the will of the people competition, the dissemination competition, the relational competition. The public relations are the magic weapons of improving the corporate image competitive power. It uses various kinds of communication strategy, dissemination method, coordinated method, making enterprise marketing enter a kind of artistic realm. This article discusses tentatively to the function of the public relations and commonly used means in the marketing, aiming at causing the attention to the public relations in the course of marketing of enterprises. |
| |
| Keywords: | marketing public relations |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
