| 企业战略性品牌定位的若干思考 |
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| 引用本文： | 魏文娟.企业战略性品牌定位的若干思考[J].鄂州大学学报,2008,15(4):29-30. |
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| 作者姓名： | 魏文娟 |
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| 作者单位： | 鄂州职业大学贸易系,湖北,部州,436000 |
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| 摘 要： | 品牌定位是经常向消费者宣传的那部分品牌识别，目的是有效地建立品牌与竞争者的差异性．在消费者心目中占据一个与众不同的位置。在产品越来越同质化的今天，要成功打造一个品牌，品牌定位已是举足轻重。该文就战略性品牌定位的内涵及其创新的策略进行了分析，提出了相应的思路。
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| 关 键 词： | 品牌定位 战略性 低成本 技术创新 |
Some Thoughts on the Enterprise Strategic Brand Positioning |
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| WEI Wen-juan.Some Thoughts on the Enterprise Strategic Brand Positioning[J].Journal of Ezhou University,2008,15(4):29-30. |
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| Authors: | WEI Wen-juan |
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| Institution: | WEI Wen-juan (School of Trade, Ezhou Polytechnic, Ezhou 436000, Hubei, China) |
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| Abstract: | Brand positioning is to keep the consumer advocacy part of brand identity, whose purpose is to effectively establish a brand and the difference between competitors, in the minds of consumers occupy a unique position. Increasing homogenization of the product today, to build a brand, brand positioning is crucial, in this paper, the connotation of strategic brand positioning and innovative strategies are analyzed, the corresponding line of thought. |
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| Keywords: | Brand positioning strategic low-cost technical innovation technical innovation |
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