商标翻译的文化因素

本文从文化因素的角度出发,从探索商标的文化来源着手,研究文化与商标翻译的关系,通过分析一些典型的商标翻译的例子,进而阐述了中西方文化差异对商标翻译的影响,从而揭示了文化因素在商标翻译中的重要地位和作用。同时,本文作者就如何处理商标翻译中的文化因素问题提出了一些建议。

Culture Factor In Trademark Translation

This paper deals with the trademark translation from the view of culture factor.The author first does some research in the culture source to study the relationship between culture and trademark translation and then analyzes some typical examples to show that cultural difference affects trademark translation a lot.It is expounded in this paper that culture factor is of great significance in trademark translation.At the same time,the author raises some ideas and methods to deal with the culture factor in trademark translation.