| 消费者预期的企业社会责任的内涵研究 |
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| 引用本文： | 邓德军,蒋侃.消费者预期的企业社会责任的内涵研究[J].中国软科学,2011(10). |
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| 作者姓名： | 邓德军 蒋侃 |
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| 作者单位： | 广西大学商学院,广西南宁530004;广西大学计算机与电子信息学院,广西南宁530004 |
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| 基金项目： | 国家社会科学消费者视角的企业社会责任及其培育机制，广西大学科研法制环境、微观治理与控股股东的掏空行为 |
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| 摘 要： | 本研究的目的在于探索消费者心中的企业社会责任的内涵.在文献研究和小组讨论的基础上,通过筛选条目、形成初步问卷、预测和正式测验等程序,经探索性因子分析和验证性因子分析,发现消费者心目中的企业社会责任是一个多维结构,消费者期望企业承担社会公益责任、员工责任、法律责任、消费者责任和经济责任.其中,消费者最看重企业消费责任,相对不看重企业的社会公益责任和经济责任.本文的研究为企业管理者开展社会责任运动指明了具体方向.
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| 关 键 词： | 消费者 社会责任 内涵 |
Connotation of Corporate Social Responsibility:A View from Consumers |
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| DENG De-jun,JIANG Kai.Connotation of Corporate Social Responsibility:A View from Consumers[J].China Soft Science,2011(10). |
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| Authors: | DENG De-jun JIANG Kai |
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| Institution: | DENG De-jun,JIANG Kai(1.Business School,Guangxi University,Nanning 530004,China,2.Guangxi University,School of Computer,Electronics and Information,China) |
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| Abstract: | The purpose of this study was to explore the scope of corporate social responsibility(CSR)from consumer's viewpoint.Chinese consumer has been investigated by Behavioral Event Interview and questionnaire.With a multi-step study(select items,build initial questionnaire,predict,formal test and analyze with Exploratory Factor Analysis and Confirmatory Factor Analysis)to develop and validate a multi-dimensional corporate social responsibility scale.The empirical results indicate that consumers expect companies p... |
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| Keywords: | consumers social responsibility conceptive scope |
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