| 商品品牌名称的语义分析与翻译 |
| |
| 引用本文： | 虞莉.商品品牌名称的语义分析与翻译[J].鄂州大学学报,2007,14(1):65-66,75. |
| |
| 作者姓名： | 虞莉 |
| |
| 作者单位： | 鄂州大学,外语系,湖北,鄂州,436000 |
| |
| 摘 要： | 品牌的名称都以词为单位,品牌的翻译,也可以理解为特定词的翻译.品牌的创意涉及众多的学科和领域,品牌的语义是丰富而多样的.该文利用利奇的语义分析理论对品牌的意义进行分析,并结合实例探索了品牌翻译的策略.
|
| 关 键 词： | 品牌 语义 翻译 |
| 文章编号： | 1008-9004(2007)01-0065-02 |
| 修稿时间： | 2006年10月30 |
Sementic Analysis and the Translation of Commodity Brand Name |
| |
| YU Li.Sementic Analysis and the Translation of Commodity Brand Name[J].Journal of Ezhou University,2007,14(1):65-66,75. |
| |
| Authors: | YU Li |
| |
| Abstract: | Brand name normally appears as individual word,thus its translation may be defined as the translation of individual word.The building of brand name is a cross-field subject which involves massive subjects and fields. The meaning of brand name is rich and variable.This thesis analyzes the meaning of brand name with G.Leech's theory,and explores the translation strategies. |
| |
| Keywords: | brand name meaning translation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
