| 从新闻标题看转型期新闻传播语态变迁 |
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| 引用本文： | 索燕华. 从新闻标题看转型期新闻传播语态变迁[J]. 华侨大学学报(哲学社会科学版), 2010, 0(4): 109-115 |
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| 作者姓名： | 索燕华 |
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| 作者单位： | 华侨大学文学院,福建泉州362021 |
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| 摘 要： | 从新闻标题角度来考察,我国由计划经济向市场经济全面转型后新闻传播的话语形态发生了深刻转变。新闻视角选择上走向平民化,新闻观点呈现上注重富有建构意义的隐性表达,新闻信息发布上加强深度的分析解释,新闻语言表述上追求具象描述的故事化、口语化、趣味化,同时在发展过程中出现了泛娱乐化、低俗化、琐碎化等负面现象。新闻传播语态的变迁是新闻改革在实践与受众“说话方式”上的一次历史性跨越,是转型期传媒市场化变革的表征与显现。
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| 关 键 词： | 新闻标题 新闻语态 传媒市场化 |
The Changing of Discourse Forms of News Media in Transitional Period from Headlines |
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| SUO Yan-hua. The Changing of Discourse Forms of News Media in Transitional Period from Headlines[J]. Journal of Huaqiao University(Humanities & Social Science), 2010, 0(4): 109-115 |
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| Authors: | SUO Yan-hua |
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| Affiliation: | SUO Yan-hua (College of Chinese Literature, Huaqiao Univ., Quanzhou, 362021, China) |
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| Abstract: | There are great changes in discourse forms of news media, when observing the headlines, after transition from the planned economy to market economy in our country. The option of headlines tends to more popular. The viewpoint of news media tends to the indirect expression full of innovations. The release of news information tends to the depth analysis. The pan -entertainment, vulgarization and decentralization arise as the pursuit of storyline, colloquialism and intrest in the specific expression of news language. The change of discourse forms in news media is a historic stride of the communication with readership and audianee in news reform and is an indicater of media market-oriented reform in transitional period. |
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| Keywords: | headlines discourse forms media market-oriented |
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