我国企业经营者投资决策模型研究

经营者的投资决策对于企业的经营成败至关重要。运用行为经济学理论模拟分析不确定情况下我国企业经营者的投资决策过程,建立相关的投资决策模型,并以巨人集团为案例加以检验与论证,可以发现:正视决策持久性的负面影响、防范认知不协调对于决策过程的干扰、设置科学合理的决策参照点以及培养企业决策者良好的心理素质等四大因素,对于建立科学合理的企业投资决策机制具有重大影响。

A Study on the Investment Decision - making Model of Chinese Business Managers

It is very important for an enterprise's manager to make a proper investment decision since it is critical to the enterprie's success.We may use principles of behavioral economics to make an analysis of an investment decision-making process in the background of uncertainty and thus make a new model.In the case of the Giant Group the model has been proved that it can show the process of investment decision-making.From the proof-test of Giant Group,we realize that the decision-durability,discordant recognition,scientific reference system and manager's fine mental quality have great influence upon the investment decision-making mechanism.