| 基于层次分析法的潜在市场影响因素研究 |
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| 引用本文： | 赵杰,游达明. 基于层次分析法的潜在市场影响因素研究[J]. 常熟理工学院学报, 2011, 25(1): 36-39,65 |
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| 作者姓名： | 赵杰 游达明 |
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| 作者单位： | 常熟理工学院,管理学院,江苏,常熟,215500;中南大学,商学院,长沙,410083 |
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| 摘 要： | 突破性技术创新的市场是一种潜在市场,研究潜在市场的影响因素,有助于对潜在市场进行预测和培育,从而引导突破性技术创新的发展和壮大。在研究潜在市场内在规律的基础上,建立了其影响因素的层次模型结构,并采用层次分析法对各因素的重要性进行排序,以便为市场政策的决定提供依据。
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| 关 键 词： | 层次分析法 潜在市场 影响因素 |
Studies on Factors Affecting Potential Market Based on Analytic Hierarchy Process |
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| ZHAO Jie,YOU Da-ming. Studies on Factors Affecting Potential Market Based on Analytic Hierarchy Process[J]. Journal of Changshu Institute of Technology, 2011, 25(1): 36-39,65 |
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| Authors: | ZHAO Jie YOU Da-ming |
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| Affiliation: | 1.School of Administration,Changshu Institute of Technology,Changshu 215500;2.School of Business,Center South University,Changsha 410083,China) |
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| Abstract: | The market of breakthrough technological innovations is of great potential,and studies on factors affecting the market is beneficial for the prediction and incubation of the market,which in turn will further development of breakthrough techno1ogical innovations.Based on the studies on the innate rules of potential market,this paper has sequenced the order of factors according to their importance through establishing a hierarchical structure model and applying analytic hierarchy process in order to provide the basis for market policy making. |
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| Keywords: | analytic hierarchy process potential market affecting factor |
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