论播音传播活动中对象感的本质及建构

本文试图从传播学的角度，采用与实际言语传播交流相对比的方法来揭示对象感的构造机制，并立图在此过程中反映出其内在本质。本文认为对象感是通过主体的传播主客体角色、即播音员与虚拟对象的建立与设想，根据播音创作中对象的四大特点，经主体对对象的共鸣点设想、具体表达技巧设想、反馈设想，以及表达实施而建构起来的。主体传播两极的分化，即传播主客体角色的建立与设想是对象感得以建构起来的基础。

Discussion on the Essence of Feeling of Acceptor in Broadcasting Activity and Its Building

There are a lot of discussions about feeling of acceptor in many books of broadcasting,but in my years of practice,it is clear for people that the essence,origin,and building of feeling of acceptors are not explained explicitly.In order to make these clear,the author tried to reveal the building of feeling acceptor compared with practical speech communication from the angle of communication,in order to probe its essence.The feeling of acceptor is established by building of subject and object,ie radiobroadcaster and fictitious object,and by four characteristics: imagination of resonance point between subject and object,expressional technique,feedback and expression.The polarization of subject communication,ie the building and imagination of subject and object is the basis of feeling of acceptor,moreover the four characteristics of object reflect the process.