和田地区“丝绸之路”品牌旅游产品开发 |
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引用本文: | 马丽莉,楚新正,段晓云.和田地区“丝绸之路”品牌旅游产品开发[J].乌鲁木齐职业大学学报,2008,17(4):4-7. |
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作者姓名: | 马丽莉 楚新正 段晓云 |
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作者单位: | 新疆师范大学地理科学与旅游学院,新疆,乌鲁木齐,830054 |
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摘 要: | 通过对丝绸之路重镇和田地区旅游业发展的优势、劣势分析,为该区域旅游业发展推出以"丝绸之路"为品牌的六种旅游产品,三条旅游线路,以推动和田地区旅游业发展,从而带动区域社会经济的发展。
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关 键 词: | 丝绸之路 和田地区 旅游产品 |
The Development of Brand Tourism of Silk Road in Hotan Are a |
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Authors: | Ma Lili Cu Xinzheng Duan Xiaoyun |
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Institution: | Ma Lili,Cu Xinzheng,Duan Xiaoyun |
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Abstract: | The text make an analysis of the preponderance and inferior for tourism development in Khotan Region.Via the analysis,the author make six tour productions and three tour lines as a brand of Silk Roadfor the development of region tourism,also institute the whole sell strategy and material measure.Impulse the development of Khotan tourism,consequently drive the evolution of the region social economy. |
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Keywords: | Khotan Region Tourism production Silk Road |
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